About BeerSoft Canadian Marketing Agency We Built Exclusively for Breweries & Beverage Brands
Marketing, Software, AI Solutions, and Digital Strategy That Grows Your Brewery Business
BEERSOFT is a Canadian marketing agency that works exclusively with breweries, taprooms, pubs, and beverage brands. We are the marketing division of Drupfan, a Canadian technology and digital services company.
Our in-house team includes marketers, developers, designers, and technical specialists – no offshore outsourcing, no contractors, one team accountable for results. We serve craft breweries, brewpubs, taprooms, beverage producers, cideries, meaderies, distilleries, and every other beverage business model across Canada.
Our Mission
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How We Help
Digital Marketing Services
Research shows users form opinions about your website in just 50 milliseconds – and 94% of those impressions are based on design. If your site looks outdated or difficult to navigate, potential customers assume the same about your taproom. BEERSOFT delivers SEO, content marketing, social media, email campaigns, paid advertising, and brand strategy tailored specifically for the brewery and beverage industry.
Software Development
BEERSOFT develops custom websites, CRM integrations, mobile apps, and customer portals designed specifically for brewery operations and workflows. Through our partnership with Drupfan, we have direct access to a full development team that understands both the technology and the industry.
AI Solutions
BEERSOFT deploys AI chatbots, workflow automation, and intelligent tools that help breweries respond to customer inquiries faster, reduce operational costs, and operate more efficiently. Our AI solutions are built for the beverage industry’s unique needs.
Web Accessibility
BEERSOFT delivers AODA, ADA, and WCAG compliance for brewery websites – ensuring every visitor can navigate, understand, and engage with your brand. Accessibility is not an add-on; it is built into everything we do.
Our Values
Help Breweries Succeed
Bridge the Information Gap
Inform Rather Than Pressure
The BEERSOFT Difference
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Who We Serve
We work with breweries and beverage businesses across Canada, including craft breweries, microbreweries, brewpubs, taprooms, tasting rooms, beer gardens, cideries, meaderies, distilleries, beverage producers, kombucha breweries, non-alcoholic beverage brands, regional brewery chains, contract brewing operations, and beverage distribution companies.
Our marketing reaches craft beer enthusiasts searching for new experiences, local regulars looking for their next visit, event planners booking private functions, tourism visitors exploring beer trails, wholesale buyers and distributors evaluating new brands, and industry partners seeking collaboration opportunities.
Frequently Asked Questions
What is BeerSoft?
BeerSoft is Canada's only full-service marketing and technology agency dedicated exclusively to breweries, taprooms, brewpubs, and beverage brands. We are the marketing division of Drupfan, a Canadian technology company, which gives us in-house development, design, software, and AI capabilities. We serve craft breweries, microbreweries, brewpubs, taprooms, cideries, meaderies, distilleries, and every other beverage business model across Canada and the US.
What makes BeerSoft different from other marketing agencies?
Three things. First, we focus 100% on the brewery and craft beverage industry — no other sectors, no learning curve. Second, we are backed by Drupfan, a 60-person Canadian technology company, giving us software and AI capabilities no pure marketing agency can match. Third, everything is handled in-house — strategy, design, development, and AI — with no freelancers or subcontractors, ever.
What is the relationship between BeerSoft and Drupfan?
BeerSoft operates as the marketing division of Drupfan, a Canadian technology and digital services company with 60+ in-house specialists. Drupfan handles the software engineering, AI development, and infrastructure that powers BeerSoft's technical services. When you work with BeerSoft, you access the full capabilities of a 60-person tech company focused exclusively on your brewery's growth.
What services does BeerSoft offer?
BeerSoft offers three integrated service areas: digital marketing (SEO, AI optimization, Google Ads, Meta advertising, content marketing, email marketing, photography, and branding), software development (custom web and mobile apps, CRM systems, DevOps, cybersecurity, website migrations, and maintenance), and AI solutions (chatbots, workflow automation, AI-powered marketing, and content correction).
What types of breweries and beverage businesses does BeerSoft work with?
We serve the full spectrum of craft beverage operators — single-location taprooms, brewpubs, regional brewery chains, contract brewers, cideries, meaderies, distilleries, and non-alcoholic beverage brands. Whether you are a pre-launch startup or scaling across multiple provinces, BeerSoft delivers services sized for your stage and goals.
Does BeerSoft only work with Canadian breweries?
Our primary market is Canada — all provinces and territories. Our Canada-first approach means we understand provincial liquor regulations, PIPEDA compliance, AODA/WCAG accessibility requirements, and the competitive dynamics of Canadian craft beer markets. We also serve US breweries and taprooms, particularly those with Canadian market ambitions or cross-border distribution.
Why do breweries need a specialized marketing agency?
Brewery marketing differs from other industries in critical ways. You are selling a taproom experience tied to your brand story, seasonal releases, and local community — not just a product. Generic agencies do not understand TTB compliance, Untappd integrations, tap list SEO, or the specific language that resonates with craft beer consumers. BeerSoft does, from day one.
What is AI search optimization for breweries?
AI search optimization — also called Generative Engine Optimization (GEO) — ensures your brewery appears when potential customers ask AI tools like ChatGPT, Perplexity, or Google AI Overviews questions like 'best craft brewery near me' or 'brewery with outdoor patio in Calgary.' BeerSoft implements structured data, entity optimization, and content strategies that put your brewery in AI-generated answers.
Does BeerSoft build accessible brewery websites?
Yes. BeerSoft builds and maintains brewery websites that meet AODA, ADA, and WCAG 2.1 accessibility standards. Accessible websites reach more customers — including those with visual, motor, or cognitive differences — and reduce your legal exposure. Accessibility is built into every BeerSoft website project, not treated as an optional add-on.
How does BeerSoft measure success?
We track metrics that connect to real business outcomes — taproom foot traffic, online order volume, event reservations, loyalty sign-ups, and cost per new customer acquisition. For software projects, we measure uptime, load times, and conversion rates. Every engagement includes monthly reporting that ties marketing and technology activity to the outcomes brewery owners actually care about.