Digital Marketing Audits for Breweries & Taprooms

Free First Round Check

About BeerSoft

If you run a brewery, you most likely have a website or Facebook page. But do you know if your marketing actually works - and whether it’s putting you in front of the right people?

Are you in control of your digital footprint? Do you know what visitors would find if they googled your brewery? The reviews, the ratings, the overall impressions? Is your brewery registered in all the important directories?

BEERSOFT provides unbiased digital marketing audits for breweries, taprooms, and brewpubs across the US and Canada. We evaluate your presence, reputation, and visibility - and deliver an actionable plan to boost your brand.

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Key Facts

of consumers read online reviews for local businesses.

Source

of all Google searches have local intent – is your brewery showing up when it matters?

Source

more likely to attract location visits for businesses with complete Google Business Profiles.

Source

9,700

craft breweries in the US and 1,300+ in Canada – an unbiased audit helps you see where you truly stand.

Source

Why Breweries, Taprooms, and Brewpubs Need a Digital Audit

Objectively Measure Your Performance

When it comes to marketing, performance is relative. An audit gives you an honest, unbiased view of how your brewery’s digital presence is actually performing - not just what you hope it’s doing.

Understand Your Online Reputation

When craft beer drinkers find your brewery online, what do they see? Unfavorable reviews can quietly damage your reputation while you concentrate on managing your taproom. An audit reveals problems with your reputation and assists you in coming up with a plan to enhance your online image through reviews from happy customers

Ensure You're Visible Where It Matters

Have you checked if your brewery is listed in local directories, beer focused apps, and other platforms that beer drinkers use? Many breweries are either missing from important sites or their profiles are old and incomplete. Through an audit you can find out where your local presence is lacking and how to fix it so that you can be found everywhere your customers are looking.

Benchmark Against Competitors

What are other breweries and taprooms in your market doing online? Where are they outperforming you? Understanding competitor activity helps define your own strategy and identifies opportunities to stand out.

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What We Evaluate

Your Website

Speed, mobile experience, and overall performance

Can visitors find what they need - hours, location, what's on tap, upcoming events?

Does it reflect your brewery's personality or look like every other template site?

Is it set up to capture email signups and drive actual visits?

Search & Discovery

Do you appear when someone searches "breweries near me" or "local IPA"?

Technical SEO health – can Google actually crawl and understand your site?

Content strength – do you have pages that answer what craft beer drinkers are searching for?

AI visibility – what happens when someone asks ChatGPT or Perplexity where to grab a beer nearby?

Reputation & Reviews

What's your rating on Google, Yelp, Untappd, TripAdvisor, Facebook, BeerAdvocate?

How many reviews do you have compared to other breweries in town?

Are there patterns in negative reviews you should address?

Are you responding to reviews - and does it sound like a real person?

Could you be getting more positive reviews from happy customers?

Local Listings & Directories

Is your Google Business Profile complete and optimized?

Have you made your business visible on Apple Maps, Bing Places, Yelp, TripAdvisor?

What about Untappd, BeerAdvocate, RateBeer, local beer blogs and guides?

Is your name, address, and phone number consistent everywhere, or do you have some errors that are confusing search engines?

Paid Advertising, if Applicable

Are your Google Ads driving taproom traffic or just using up your budget?

Are your Meta ads reaching craft beer drinkers or random scrollers?

What's your actual cost per new customer and is it sustainable?

Is conversion tracking set up correctly, or are you making decisions on incomplete data?

Social Media

Do your profiles look complete, professional, and on-brand?

Is your content getting engagement or going unnoticed?

How does your social presence compare to nearby breweries?

Email Marketing (Full Pour only)

Is your list growing or flat?

Are people opening and clicking, or ignoring you?

Do you have automation working for you - welcome series, event reminders?

Competitive Position (Full Pour only)

How does your brewery compare to the competition across all these areas?

Where are they ahead of you? Where do you have the advantage?

What opportunities are they missing that you could take?

How It Works

Start Your Project

Pick Your Package

Choose Taproom Snapshot, Full Pour, Build Your Own – or start with the free First Round Check.

Quick Kickoff Call

We spend 15 minutes understanding your brewery, your goals, and any specific concerns. For First Round, just fill out the form - no call needed.

We Gather What We Need

We’ll request temporary access to analytics, ad accounts, or review platforms depending on your package. We look but don’t touch anything.

We Dig In

Our team analyzes your digital footprint against craft beer industry benchmarks. No generic templates - everything is evaluated through the lens of how brewery customers actually behave.

You Get Answers

For paid audits, we present findings live and walk you through everything. For First Round, you get a scorecard in your inbox within 48 hours.

You Decide What’s Next

Implement the recommendations yourself, hand them to your marketing person, or partner with BEERSOFT to execute. The audit stands on its own either way.

Take Control of Your Brewery’s Digital Footprint

The craft beer market is crowded. According to the Brewers Association, 2024 saw the first net decline in US brewery count since 2005 - 529 closures against 430 openings (source). In Canada, over 1,300 breweries compete for attention in a market one-tenth the size.

The breweries that thrive aren’t just making great beer. They’re making sure people can find them, trust them, and choose them over the place down the street.

An audit shows you exactly where you stand. Not what you hope is happening - what’s actually happening. Your reviews, your rankings, your visibility, your reputation. Clear answers instead of guessing.

BEERSOFT helps breweries, taprooms, and brewpubs across the US and Canada understand their online presence. Start with a free First Round Check or go straight to the Full Pour. Either way, you’ll know where you stand.

Why choose BEERSOFT for your brewery’s digital audit?

Generic marketing agencies audit breweries just like they would with a dentist’s office or a law firm. They won’t understand Untappd check-ins, taproom traffic patterns, seasonal release campaigns, or the significance of your BeerAdvocate rating

BEERSOFT is different. Many of our team members have worked in the beer and beverage industry. We know what craft beer drinkers look for, how they decide where to go, and what makes them come back. We evaluate your digital footprint through that lens.

BEERSOFT is the marketing division of Drupfan, a 60-person software development company. Our strategists, analysts, and specialists work in-house - no freelancers, no outsourcing. When we audit your brewery, you get people who actually understand the business.

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What you get with a BEERSOFT audit:

✔︎

Honest evaluation from people who know craft beer marketing

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Brewery-specific benchmarks, not generic industry averages

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Clear priorities so you know what to fix first

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Actionable recommendations you can actually implement

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Frequently Asked Questions

What’s a digital marketing audit?

It’s an objective evaluation of how your brewery appears and performs online - your website, search rankings, reviews, directory listings, social media, and advertising. It identifies what’s working, what’s broken, and what you’re missing.

What’s the difference between Taproom Snapshot and Full Pour?

Taproom Snapshot is a focused health check covering the essentials - website, basic SEO, reviews at a glance, ads, and one social account. Full Pour goes deeper with comprehensive SEO analysis, full reputation audit across all platforms, directory deep dive, competitive positioning, email marketing, and brand assessment.

Which audit should I choose?

If you need quick answers and a simple set of priorities, go for Taproom Snapshot. On the other hand, if you are going to spend money on marketing, getting ready for growth, or simply want to know how you stand against your competitors, pick Full Pour. Unsure? Try the free First Round Check to get an idea

What’s included in the free First Round Check?

We will quickly review your Google Business Profile, review the basics of your website, analyze your review snapshot, check your search visibility and social presence. You will get a one-page scorecard with three practical improvements, delivered within 48 hours.

How long does an audit take?

First Round Check is delivered within 48 hours. Taproom Snapshot typically takes 1-2 weeks. Full Pour takes 2-3 weeks depending on scope.

Do you need access to our accounts?

For paid audits, we request temporary read-only access to Google Analytics, ad accounts, and other platforms as needed. We use this access solely for the audit and can walk you through exactly what we need during the kickoff call.

Is the audit disruptive to our operations?

Not at all. We evaluate your digital presence without making any changes or interrupting anything. We look, analyze, and report - that’s it.

What do we get at the end?

Depending on your package, you receive a visual report or comprehensive audit deck with scores, findings, and prioritized recommendations. Paid audits include a live walkthrough where we explain everything and answer questions.

Can BEERSOFT help implement the recommendations?

Yes. After the audit, you can implement with your own team or partner with BEERSOFT for execution. We offer services across website design, SEO, reputation management, local listings, paid advertising, social media, and email marketing for breweries.

How often should we audit our digital presence?

A comprehensive audit once a year is a good practice, with lighter check-ins quarterly. The digital landscape shifts quickly, and regular evaluation helps you catch issues early and stay ahead of competitors.

How do I get started?

Request a free First Round Check to see where you stand, or contact us to schedule a kickoff call for Taproom Snapshot, Full Pour, or a custom audit. We’ll discuss your brewery, your concerns, and recommend the right fit.

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