Email Marketing & Automation for Breweries & Taprooms

Email gives you direct access to customers who have told you already that they want to hear from you. With social media there are algorithms and other things in place that essentially chooses the audience for your posts for you. But with email marketing you own your email list and decide who sees what content. Email is one of the most cost-effective ways to get recurring visits, promote events, and establish long-lasting relationships with craft beer drinkers.

Start with signup forms on your website, in person signups at your taproom, and event registrations. BEERSOFT assists breweries in creating list-building strategies that grow your audience with engaged customers who actually want to hear from you.

Most breweries will benefit from monthly newsletters plus emails to announce events and release. Consistency matters more than frequency. A reliable monthly email monthly is better for your business than 3 days of spam sending emails and then nothing. BEERSOFT helps you choose the right pace to keep your audience engaged without overwhelming them.

Upcoming events, new releases, taproom news, behind the scenes stories, and anything that can give subscribers value. The best brewery newsletters are like a friendly update rather than a sales pitch. BEERSOFT assists in creating content that keeps your audience engaged.

Email automation sends the right email at the right time without someone having to manually handle it. New subscribers are automatically greeted with a welcome series. Scheduled event reminders are sent. Re-engagement emails are sent to those who haven’t opened one for a while. BEERSOFT helps you establish automation that will continue to nurture your list while you concentrate on brewing.

A welcome series is a set of emails that get sent automatically when a new subscriber joins your list. It introduces your brewery, tells your store, and encourages a first visit or a return. First impressions matter, and a good welcome series sets the tone for the rest of the relationship.

Absolutely. Email continues to be one of the most effective ways you can market your breweries events. BEERSOFT uses email to run event campaigns with announcements, reminders of events, and follow-ups which helps fill seats for all of your brewery events.

BEERSOFT uses email best practices such as proper authentication, maintaining a clean list, using compliant opt-in processes, and creating engaging content that subscribers actually want to open. We also ensure compliance with CAN-SPAM (US) and CASL (Canada) regulations.

BEERSOFT integrates with popular platforms such as Mailchimp, Klaviyo, Constant Contact, and more. We can operate through your current configuration or suggest a platform that matches your brewery’s requirements and budget.

We check email open rates, click-through rates, conversion rates, and the growth of your mailing list. BEERSOFT generates reports that reveal where we are being successful and where we can improve. The most important measure is impact. Are we getting more visitors to the taproom and events? Do we have a deeper connection with customers?

Segmentation means dividing your subscribers into groups according to their behaviour, tastes, or how often they engage. A subscriber that comes in every week would for example get different emails than someone who has only come in once then never again. BEERSOFT implements segmentation to deliver more relevant content to each subscriber.

Yes. Email marketing is one of the most cost-effective channels available. The ROI is consistently higher than paid advertising, and you’re building an asset (your list) that grows in value over time. BEERSOFT offers packages designed for breweries and taprooms at every stage.

Email works best as part of a connected strategy. BEERSOFT integrates email with your website, social media, and paid advertising - using email to nurture leads from other channels and drive traffic back to your taproom and online presence.

That’s common. Many breweries collect emails but don’t send consistently or strategically. BEERSOFT can audit your existing list, clean up inactive subscribers, set up automation, and create a content strategy that puts your list to work.

You’ll see engagement metrics (opens, clicks) immediately. Building a larger, more engaged list takes 2-3 months of consistent effort. The long-term value of email marketing compounds over time as your list grows and relationships deepen.

Contact us to schedule a discovery call. We’ll discuss your brewery, your current email efforts, and your goals. From there, we’ll build a proposal tailored to your taproom, brewpub, or beverage brand.