How does visual content help my brewery get found online?

High-quality photos and videos make your brewery stand out on Google Business Profiles, social media, and AI search platforms. Visual storytelling creates an emotional connection and establishes credibility that simple text cannot.

What kind of video content works best for breweries?

Behind-the-scenes footage featuring brewers, short clips for Instagram Reels or TikTok, and event recaps are highly effective. YouTube is also a great platform for longer-form content like brewery tours and brewing process explanations.

How does professional imagery impact repeat business?

Consistent, high-quality visual updates on social media and in newsletters remind regular customers of your brand and give them a reason to return, which is 5-7 times less expensive than acquiring new customers.

Should my brewery invest in TikTok or YouTube videos?

TikTok is excellent for entertaining, authentic behind-the-scenes content, while YouTube is better for recapping major events or showcasing your brewing facility. BeerSoft helps you determine which platform matches your brand capacity.

How do photos improve my Google Business Profile?

Google rewards profiles with frequent, high-quality photo updates with better local search visibility. This ensures that when someone searches for 'craft beer near me,' your taproom is prominently displayed.

Can professional videography help promote taproom events?

Absolutely. Dynamic video content for Instagram Stories with countdown stickers or Facebook Event headers significantly increases the likelihood of attendance for trivia nights, live music, and new releases.

How does BeerSoft ensure the visual style matches my brewery?

We start with a discovery phase to understand your brand story and values. Since we are part of the beer industry, we create visual content that feels genuine and on-brand, rather than generic.

Photography & Videography for Breweries & Taprooms

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About BeerSoft

Your taproom has an atmosphere. Your beer has character. Your events bring people together. But if the photos you use to market these events and your brewery are taken in poor lighting and are in bad quality, potential customers won’t give it a second thought and just keep scrolling. Professional photography and videography capture the warmth, energy, and personality of your brewery which gives craft beer drinkers a reason to visit.

BEERSOFT provides professional photography and videography services for breweries, taprooms, brewpubs, and beverage brands across US and Canada. From just one day of taking photos, we can deliver a full gallery of marketing-ready images that can be used on your website, social media, ads, and print materials.

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Key Facts

650

more engagement for posts that have images than those that contain only text.

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1,200

more shares for video content than text and images combined.

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of craft beer drinkers in the US and Canada research breweries online before visiting.

Source

9,700

craft breweries in the US and 1,300+ in Canada - strong visuals help yours stand out.

Source

Why Breweries, Taprooms, and Brewpubs Need Professional Visual Content

First Impressions Are Visual

Before most people visit your taproom they might see your photos online, be it on your website, on Instagram, on your Google Business Profile, or in an ad. Professional high quality photos show craft beer drinkers what to expect and gives them a reason to choose your brewery over the one down the street.

One Shoot = A Year of Content

From a single day on-site, BEERSOFT delivers a complete library of photos and videos you can use across your website, social channels, ads, and print materials. No more scrambling for content - one well-planned shoot keeps your brewery’s marketing fresh all year.

Authentic Visuals Build Trust

Craft beer drinkers value authenticity. They want to see real people, real beer, real taproom vibes - not generic stock photos. BEERSOFT captures the genuine warmth and character of your brewery, creating visuals that connect with your audience.

Video Drives Engagement

Short form video content is continuing to perform better and better on social media and in digital ads. A 30 second walk through of your brewery or a silly skit with your staff is much more likely to attract people who are scrolling than just a generic photo of your store front which makes those people much more likely to remember your brand and come in for a beer.

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How We Approach Photography and Videography for Breweries

What Does Discovery & Planning Include?

What Does On-Site Production Include?

What Does Post-Production & Delivery Include?

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What Does Discovery & Planning Include?

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Brand and positioning review - your visuals should reflect your brewery’s personality

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Shot list development - we plan what to capture based on your marketing needs

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Coordination with your team - scheduling around taproom hours, events, and brewing operations

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Location scouting - identifying the best angles, lighting, and moments at your brewery

Person with tattooed arm typing on a keyboard in front of a computer screen displaying lines of code.

What Does On-Site Production Include?

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Professional photography of your taproom, beer, staff, and guests

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Exterior shots showcasing your brewery’s location and signage

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Lifestyle photography capturing the atmosphere and energy of your space

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Optional drone footage for aerial views of your brewery and surroundings

Man with glasses sitting at a table, writing in a notebook with a laptop and coffee nearby.

What Does Post-Production & Delivery Include?

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Professional editing with color correction and retouching

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Web and print-ready formats optimized for marketing use

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Short video editing with basic sound design and music integration

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Organized delivery with clear guidance on how to use each asset

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Licensing for web, social, print, and advertising

What We Capture for Breweries and Taprooms

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Taproom & Atmosphere

Your taproom is where the magic happens. BEERSOFT captures the energy, character, and the whole atmosphere of your venue - not only your bar and seating areas but also the features that make your brewery special. These pictures turn into the base of your website and social platforms.

Beer & Product Photography

Beautiful beer deserves beautiful photos. BEERSOFT photographs your core lineup, seasonal releases, and special editions - pours, cans, bottles, flights, and tap handles. These images work across your website, Untappd, social media, and retail marketing.

People & Lifestyle

Craft beer is about community. BEERSOFT captures genuine moments - guests enjoying a pint, friends gathering at your taproom, staff pouring and beer. These real authentic images display relevance to beer enthusiasts and show what it is like to be in your brewery

Events & Behind-the-Scenes

Trivia nights, live music, tap takeovers, beer releases, brewing day - BEERSOFT documents the moments that make your brewery special. Event photography builds anticipation for future happenings, and behind-the-scenes content gives customers a deeper connection to your brand.

Video Content

Short video clips bring your brewery to life in ways photos can’t. BEERSOFT creates 30-60 second videos for social media, website banners, and digital ads - capturing pours, taproom energy, and the atmosphere that makes your craft beer brand unique.

Stand Out in a Competitive Craft Beer Market

The craft beer industry has become increasingly competitive. According to the Brewers Association, 2024 marked the first time there were fewer US breweries opened than closed, with 529 closings and 430 new ones opening. In Canada, over 1,300 craft breweries and taprooms compete in a market that is one-tenth the size of the US market.
When craft beer drinkers have thousands of options, visuals make the difference. A scroll-stopping photo or a quick video clip can be the reason someone chooses your taproom over a competitor. Professional imagery signals quality - telling customers that your brewery takes its craft seriously.
BEERSOFT helps breweries, taprooms, and brewpubs across America and Canada create visual libraries that can support marketing all year long. You only need one professional photo shoot to generate content that will bring visibility and attention to your business

Standing out takes more than great beer — it takes compelling visuals. Food photography and product photography help breweries show exactly what makes their taproom and beers worth visiting. You don't need a massive budget. What you need is a skilled team, a clear creative direction, and imagery that makes people stop scrolling.

BEERSOFT works with breweries, taprooms, and brewpubs across the US and Canada to capture the atmosphere, craft, and character that makes each one unique — using brewery photography, event photography, and commercial videography to grow their brand in a way that drives real taproom visits and repeat customers.

BeerSoft provides food photography, product photography, and event photography for breweries and taprooms across Canada. Our commercial videography and beer photography services are purpose-built for the craft beverage industry — from taproom atmosphere shoots and beer product shots to launch videos and event reels. We serve clients in Vancouver, Calgary, Toronto, Montreal, and Halifax, with all photography and video production handled in-house.

Why choose BEERSOFT for your brewery’s photography and videography?

Generic photographers don’t understand craft beer culture. They miss the moments that matter - the pour-over, the first sip, the taproom energy. BEERSOFT is different. Many of our teammates have experience within the beer and beverages industry. We know what craft beer consumers like, and we produce images that relate.

BEERSOFT is the marketing division of Drupfan, a software development company with 60+ professionals. We use our own photographers, videographers, and creative staff who are all either in-house or dedicated partners. We don’t outsource, we only use professionals who are knowledgeable in brewery marketing and consistently deliver high-quality work.

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When you hire BEERSOFT for photography and videography, you get:

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Visuals that capture the authentic personality of your brewery

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Strategic shot planning based on your marketing needs

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A full library of assets from a single shoot day

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Content optimized for web, social, ads, and print

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Frequently Asked Questions

Why does my brewery need professional photography?

Craft beer drinkers often research your brewery before visiting. Your photos are many people’s first exposure. Professional photography displays your brewery’s quality which brings in customers. Photos taken off a phone in bad lighting send the opposite message.

What’s included in a brewery photo shoot?

A typical BEERSOFT shoot includes photos of both the interior and exterior of your taproom, photos of your beer and product, shots of guests and staff, and imagery that captures the vibe and energy of your brewery. We plan the shots based on the needs of your marketing and deliver a library of well edited images that are ready for marketing.

How many photos will I receive from a shoot?

Depending on the package you choose, you will get anywhere from 15-20 photos from a half day shoot and somewhere between 40 and 60 photos with a full day premium shoot. All the images are professionally edited and delivered in web and print-ready formats.

Do you provide video content for breweries?

Yes. BEERSOFT provides short video clips (30 seconds to 3 minutes) for use in social media, website banners, and online advertisements. The videos capture the ambiance and feel of your brewpub that images cannot. And these clips often perform very well on platforms like Instagram, Facebook, and TikTok.

Can you shoot drone footage of my brewery?

Yes. We can provide licensed drone footage of your brewery, patio seating, and the surrounding area. Aerial shots of your business can diversify your video library and make for a great header for your website.

How long does a typical brewery shoot take?

Most shoots are either half-day (4-5 hours) or full-day (8-9 hours). A half-day shoot will cover the essentials like your taproom, beer, and key details of your brand. A full-day shoot will allow for more comprehensive coverage like lifestyle shots, events, behind the scenes, and video content.

How quickly will I receive my photos and videos?

The turnaround depends on the package you get and the amount of content there is to process. Base shoots can be delivered within 2 business days, standard shoots within 4, and premium shoots within 5. BEERSOFT delivers the files in an organized way with guidance on how to use each asset.

Can I use the photos for ads and printed materials?

Yes. All our packages include licensing for web, social media, print, and advertising. The photos and videos we provide can be used across your website, Instagram, Facebook ads, menus, posters, merchandise, and any other marketing materials.

What if I only have a Facebook page and no website?

If your Facebook page is your main online presence then having professional photos is even more important. Social media users like professional, inviting, and relatable content. We provide images optimized for social media that allow you to stand out over the rest.

Do you travel to breweries outside major cities?

Yes. We serve breweries, taprooms, and brewpubs all across the US and Canada, from city centers to rural areas. Depending on the location travel costs may be required but they will always be discussed upfront so there are no surprises.

How often should my brewery update its photos?

Most breweries benefit from having one large photo shoot a year with smaller ones corresponding to seasonal changes or new offerings. It is very possible to get a year or more worth of material from just one photo shoot.

Can you photograph brewery events like tap takeovers or live music nights?

Absolutely. Event photography is a way to showcase the energy and community associated with your brewery. BEERSOFT captures trivia nights, live music, new releases, and special events that show beer drinkers what they might be missing out on.

What about behind-the-scenes brewing content?

Behind the scenes content connects craft beer drinkers to your character and people. BEERSOFT documents your brewing days, canning runs, ingredient sourcing, and brewer spotlights that give your audience a deeper appreciation for the craft behind your beer.

Do you help plan what to photograph?

Yes. We develop a strategy developed specific to your needs. We know what it takes to properly market in the craft beer industry. We handle the planning so you can focus on running your taproom.

Can the photos be used for Untappd and Google Business Profile?

Absolutely. BEERSOFT provides images in formats that are optimized for all platforms. From Untappd, your Google Business Profile, social media, and all other platforms. Consistent high-quality imagery across all platforms increases the recognition of your brand.

What’s the ROI of professional brewery photography?

Professional visuals improve performance across every marketing channel - higher engagement on social media, better click-through rates on ads, more compelling website content. Breweries with strong visual presence attract more customers and build stronger brand recognition over time.

How do I get started with BEERSOFT for photography and videography?

Contact us to schedule a discovery call. We’ll discuss your brewery, your marketing goals, and what kind of visual content you need. From there, we’ll build a proposal tailored to your taproom, brewpub, or beverage brand.

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