Digital Marketing for Breweries & Taprooms
BeerSoft is the marketing partner built for breweries, taprooms, brewpubs, and beverage brands. We handle everything from SEO and website design to paid ads, content, and reputation management - so you can focus on brewing while we make sure customers find their way to your taproom.
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Key Facts about digital marketing for breweries, taprooms, and brewpubs
Why Breweries Choose BeerSoft
BeerSoft is the marketing division of Drupfan, a 60-person software development company. That means you get marketing expertise backed by real technical capability - designers, developers, strategists, and specialists who all work in-house.
We’re not a generic agency that treats breweries like any other client. Many of our staff have worked in the beer and beverage industry. We understand the culture of craft beer, taproom economics, and what actually gets brewery customers excited
BeerSoft is a brewery marketing agency serving taprooms and beverage brands across Canada. Our brewery marketing services cover digital marketing for breweries, hospitality digital marketing, SEO, paid ads, content, branding, and software development — all delivered in-house with no outsourcing. We serve brewery clients in Vancouver, Calgary, Toronto, Montreal, and Halifax.
What sets us apart:
Our Digital Marketing Services
SEO & AI Optimization
Content Marketing
Strategy & Brand Positioning
Website Design
Google Ads & PPC Advertising
Meta Advertising & Paid Social Media
Graphic Design & Branding
Photography & Videography
Email Marketing & Automation
How We Approach Digital Marketing for Breweries
Discovery & Audit:
Strategy & Planning:
Implementation & Optimization:
The Craft Beer Market Needs Smarter Marketing
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The industry is more competitive than ever. According to the Brewers Association, 2024 marked the first net decline in US breweries since 2005 - 529 closures against 430 openings. In Canada, 1,300+ breweries compete in a market one-tenth the size.
The breweries that survive aren’t just making great beer. They’re making sure people can find them, trust them, and choose them over the place down the street. That takes strategy, visibility, and consistent execution.
BeerSoft helps breweries, taprooms, and brewpubs across the US and Canada build the digital presence they need to compete - and grow.
Get Your Free Digital AuditBrewery-First AI Solutions
BeerSoft combines deep AI and development expertise with real brewery know-how — from TTB compliance and three-tier distribution to taproom tools, craft beer language, and workflows that actually work.
What You Get:
Frequently Asked Questions
Yes. We specialize exclusively in breweries, taprooms, brewpubs, and beverage brands across the US and Canada. Having a dedicated focus on this area means we are familiar with the craft beer culture and know what brewery marketing strategies actually yield results.
Most agencies take a one-size-fits-all approach and apply the same strategies to all their clients. BeerSoft is a brewery-specific platform. We know the ins and outs of Untappd, taproom traffic patterns, seasonal releases, and how craft beer lovers find where to drink. Plus, we are backed by Drupfan, a 60-person software development company, so our technical work is solid.
No. It’s quite common for breweries to begin with one or two services based on their biggest needs - a website, SEO, or paid advertising. We help you decide where to focus first.
Start with a free First Round Check - our quick digital audit that shows where you stand online. Or schedule a discovery call and we’ll talk through your situation and recommend priorities.
Yes. We work with breweries, taprooms, and brewpubs across the US and Canada - urban, suburban, and rural. Lots of our clients are destination breweries or neighborhood taprooms located just outside major metro areas.
Yes. A lot of breweries bundle services - like a website redesign coupled with SEO, or paid ads combined with content marketing. We coordinate everything in-house so your marketing complements one another rather than be isolated efforts.
It depends on the service. Paid ads can get traffic coming in within days. SEO and content marketing normally need 3-6 months to start building momentum. We set and communicate clear expectations and monitor our progress as we go.
We work with customers of all sizes. From local taprooms to regional brewpubs to production breweries with distribution. We scale our approach based on your goals and budget.
It depends on the service. Projects such as websites and audits are one-time engagements. Services that are continuous like SEO, content, and advertising are most efficient with monthly retainers, but we won’t bind you into a long-term contract that you can’t get out of.
Get in touch with us for a discovery call. We will learn about your brewery, your goals, and your current marketing situation. From there we will suggest services and create a proposal for your taproom or brewpub.