The Migration Gap in Craft Breweries
Breweries have a tendency to stay stuck to platforms that have outlived their usefulness. The website builder that was fine five years ago is now struggling to cope with the new demands of e-commerce. A custom application developed by a freelance programmer who is no longer available is running on unsupported software. The hosting provider that initially looked like a cheap solution is now the root of performance problems during peak times.
The craft beer sector is a fiercely competitive one. As per the Brewers Association, 2024 was the first year since 2005 when the number of US breweries declined - 529 closures against 430 openings. In Canada, there are more than 1,300 breweries competing in a market that is only one-tenth the size of the US market.
Your digital platforms should be the first to support your business, not the last, especially in this environment. Breweries that switch to better platforms attain performance, features, and capabilities that enhance customer experience and operational efficiency. BEERSOFT is a partner of breweries, taprooms, and beverage brands from all over North America that are moving their platforms to match their current requirements and be ready for growth.
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